DISCOVER NEWPORT LAUNCHES COOPERATIVE MARKETING PROGRAM AND ANNOUNCES FIRST SPONSORSHIP PROGRAM AWARDS
NEWPORT, R.I. (July 17, 2026) - Discover Newport today launched its new Cooperative Marketing Program and announced the first recipients of funding through its new Sponsorship Program, reinforcing the organization's commitment to supporting projects that strengthen Newport and Bristol Counties.
The Cooperative Marketing Program provides eligible businesses and organizations with a 1:1 match on advertising investments, giving partners access to Discover Newport's media buying power, professionally designed creative, and regional and national advertising opportunities.
Discover Newport also announced the first round of Sponsorship Program awards to:
- Cliff Walk Commission
- Aquidneck Community Table
- International Tennis Hall of Fame
- Newport Historical Society
- Newport Restoration Foundation
- The Preservation Society of Newport County
The Sponsorship Program supports initiatives that contribute to the region's economic vitality through projects such as special events, public art, beautification, and wayfinding.
"These programs are designed to strengthen our local economy while helping to fund projects that preserve our history, improve public spaces and enhance the quality of life across Newport and Bristol Counties," said Victoria Cimino, president and CEO of Discover Newport.
“Partnerships like this make a meaningful difference,” said Rebecca Bertrand, executive director of the Newport Historical Society. “Discover Newport's support allows us to advance projects that strengthen our community, enrich the visitor experience, and preserve the places that make Newport and Bristol Counties so special.”
"Our partnership with Discover Newport reflects a shared commitment to strengthening Aquidneck Island's local food economy while showcasing the authentic experiences that make Newport County such a special place to live and visit,” said Rose Jones, executive director at Aquidneck Community Table. “This initiative supports our farmers, fishers, makers, and food entrepreneurs today while building momentum for The Table, our year-round Food + Community Hub where residents and visitors alike can experience the best of our local food community."
As Discover Newport continues to implement its strategic plan, these initiatives represent a new approach to supporting the businesses, organizations, and community assets that contribute to the region's long-term success.
For more information, visit discovernewport.org/co-op and discovernewport.org/sponsorships.
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About Discover Newport
Discover Newport is the official destination management organization (DMO) dedicated to promoting the City of Newport and the eight surrounding coastal townships in Newport and Bristol counties, Rhode Island. These include Barrington, Bristol, Jamestown, Little Compton, Middletown, Newport, Portsmouth, Tiverton and Warren. Discover Newport partners with stakeholders throughout the hospitality industry to market the region as a premier destination for business and leisure travel. In 2025, visitors generated $339.7 million in hotel revenue, $163.1 million in food service revenue, $52.3 million in retail sales. Learn more at DiscoverNewport.org.
