visitor economic value

Discover Newport is dedicated to strengthening our region’s economy and enriching the quality of life for our nine coastal communities. Through annual and continuous research and data, we strive to understand the role the visitor economy has on the region, we invite you to learn more below. 

Ad ROI Study

In collaboration with Longwoods International this study measured the advertising awareness, brand health and return on investment conversion of Discover Newport’s 2025 advertising campaigns.

Resident Sentiment Study

Discover Newport conducted Resident Sentiment Research in collaboration with Longwoods International to better understand the residents perceptions of tourism.

Economic Impact Dashboard

Developed in 2026, in partnership with Dean Runyon Associates, the Economic Impact Dashboard measures the economic contribution to Newport and Bristol Counties.

Strategic Plan

Discover Newport’s Strategic Plan for 2026 - 2027, encompassing the organization's vision, mission, values, objectives and initiatives.

Cooperative Marketing Program

In 2026 Discover Newport launched a new Cooperative Marketing program, designed to drive visitation by offering local industry partners the opportunity to leverage annual media investment.

Sponsorship Program

Discover Newport's Sponsorship Program is a strategic initiative designed to support projects that drive overnight visitation and strengthen the tourism economy across The Classic Coast.